Privacy Policy
Last updated: 29 January 2026
This Privacy Policy explains how WhatDoesThatReallyMean.com (“we”, “us”, or “our”) collects, uses, and protects personal data when you use our website.
We are committed to protecting your privacy and handling your personal data in a transparent and lawful manner, in accordance with Irish and EU data protection law.
1. Who we are
- Website: WhatDoesThatReallyMean.com
- Contact email: info@whatdoesthatreallymean.com
For the purposes of data protection law, we are the data controller of personal data collected via this website.
2. What personal data we collect
We may collect and process the following categories of personal data:
- Contact details (such as email address) if you contact us
- Any information you choose to include in communications with us
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on the site
- Referring website or source
This information is collected using cookies and similar technologies. For more information, please see our Cookies Policy.
3. How we use your personal data
We use personal data for the following purposes:
- To operate and maintain the website
- To respond to enquiries or communications
- To understand how the website is used and improve its performance
- To ensure the security and integrity of the website
- To comply with legal obligations
4. Legal basis for processing
Under the General Data Protection Regulation (GDPR), we rely on the following legal bases:
- Consent – where you have given clear consent (e.g. analytics cookies)
- Legitimate interests – to operate and improve the website, provided those interests are not overridden by your rights
- Legal obligation – where processing is required by law
You may withdraw your consent at any time where consent is the legal basis for processing.
5. Cookies and tracking technologies
We use cookies and similar technologies to operate our website and analyse usage. Full details are set out in our Cookies Policy, including how to manage or withdraw consent.
6. Sharing your personal data
We do not sell or rent your personal data.
We may share personal data with:
- Service providers who support website hosting, analytics, or technical maintenance
- Professional advisers where necessary (e.g. legal or IT support)
- Public authorities where required by law
All third parties are required to process personal data securely and in accordance with GDPR.
7. International data transfers
Some service providers may process data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
8. Data retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including:
- To respond to enquiries
- To meet legal or regulatory requirements
When data is no longer required, it is securely deleted or anonymised.
9. Your data protection rights
Under GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Data portability (where applicable)
To exercise your rights, please contact us at:
10. Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Irish Data Protection Commission (DPC):
Website: https://www.dataprotection.ie
11. Security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.
12. Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. The “Last updated” date at the top of this page will always indicate the most recent version.